As an online retailer, with no physical store presence, it’s often more challenging to get noticed and stay in the front of peoples’ minds. We would suggest sticking to the more traditional and typically reliable medium of print when delivering orders or attending networking events. Here are some of the ways you can do so;

Create Business Cards

Handing a potential customer one of your business cards creates a personal and physical connection that is normally lacking in the digital world. Next time you attend a networking event, remember to take your business cards along with your name, address and other important contact information so that it will be difficult for people to forget you.

Brand Your Packaging

You can’t expect people to notice your brand if your deliveries are sent in a plain parcel. Print your logo on a sticker or address label and add it to the packaging. In doing so, you will not only look professional but prospective customers will think about your brand when they see your parcels.

Send Leaflets

Try and persuade people to talk about your brand by sending leaflets out with customers’ orders, so that they can pass them on to friends and family. Perhaps add a code giving potential customers a discount to encourage them to buy with you.

Send Compliment Slips

Showing your customers a little appreciation will go a long way. Send them a personal thank you note with their delivery so that they know you are grateful for their service.

Offer Loyalty Cards

Loyalty cards are a simple yet effective way to ensure your customers return to your business for their next order. Simply print some off with your branding and send them with deliveries. People often carry their loyalty cards around in their wallet or purse, so you might get some free advertising as well as repeat customers.

Businesses seem to fall into two main camps; those to aim to go ‘paperless’ and those who depend on printing for their day to day admin. However, most offices could implement a few simple changes and significantly cut down on waste and excessive printing. 92% of people say that they print more than they need and then throw away up to a third of what they print. This waste costs Malaysia businesses millions every single year.

Print less is surprisingly easy – a lot can be achieved by simply putting a policy in place and communicating it properly. However, using the tools at your disposal can reinforce that policy and monitor print activity to find further efficiencies.

Set up Print Authorisation

Depending on your office printers and photocopiers, you may be able to set up print authorisation. This means that a job isn’t actually printed until somebody goes to the printer and authenticates it. This can completely eliminate unclaimed documents and unnecessary print jobs. It can also cut down on excess printing through user error, such as pushing a print job through more than once since only one copy will be authorised.

Reduce Paper Processes

A lot of businesses still have a huge number of paper processes that require documents to be printed for filing or other admin. Scanning these documents and emailing them to colleagues or filing them in cloud storage can streamline your processes, reduce the need for dozens of filing cabinets, and reduce your print spend.

Create Efficient Default Printer Settings

You can reduce the number of pages printed within your business by changing the default settings on your printer. This will ensure that your employees print double sided sheets automatically, or all printing jobs are set to black and white. This is a far simpler way of reinforcing a policy as everybody will print that way you require unless they purposefully change the settings

Monitor Your Print Data

Print Management Software helps you monitor print usage and identify areas where a particular person, department, or floor can improve. You can analyse data to reduce print output and keep improving your processes.